“How do you know so many people?” is a question I often paraphrase from milady.
It usually comes after I’ve commented that I’m pestering people I know at different media outlets to promote my show, MIND WHAT YOU READ, or something similarly networky.
Networking is often a phrase that’s bandied around by people asking you to ensdorse them on LinkedIn or as a euphemism for getting plastered and fucking a colleague’s plus-one. Regardless of these toxic connotations, it really is a process that I think a lot of people would do well to consider.
This guest post from Mike Underwood on Chuck Wendig’s blog hits the nail on the head and in a much more succinct manner than Keith Ferrazzi’s brilliant and only slightly too American Never Eat Alone. Suffice to say, it matches my philosophy of the matter quite nicely.
13) Making Friends Is the Best Marketing
Make friends with other writers. Make friends with writers a step or two ahead of you in the career path you want to follow. They may be able to point out potholes or problems that could be ahead, problems they’ve just had to deal with in their own path. Make friend with writers who are in a similar part of their journey to where you are. Critique and workshop one another’s work, support one another, and build a cohort for mutual support. Make friends with writers who are just starting out, who maybe need to learn the lessons that you’ve already learned. Help them through the parts of the journey which were hard for you. Pay it forward.
Make friends with artists, with designers, with publicists, with agents. Learn about the other parts of the business, and learn what to expect from other parts of the business. Learn what people in those roles need from writers, and then be that writer when you have the opportunity.